French electropop connoisseurs YELLE have just released the video for their unashamedly catchy new track Ici & Maintenant (translated as Here & Now). This minimal synthpop earworm is accompanied by a highly entertaining video which features a cameo from US actor and comedian Nathan Barnatt; and we highly recommend giving it your attention.
The band sum the video and track up perfectly:
“After 3 albums and crazy intense touring over the world, we felt we needed to pause, not looking at the past or being in loops about what is next all the time, no, instead we want to be connected to the present. Here and Now. That’s exactly the idea behind the song. that’s our state of mind. Being simply and fully in the moment.
The video reflects that, it’s very here & now, super extra normal! We made it with our friend Nathan Barnatt who we met a few years ago after he’d done a ‘fan’ video of our “Que Veux tu” song remixed by Madeon.
Normcore to the four on the floor!”
Normcore indeed. Visit their website for more information.