New artist Seersha is a songwriter, vocalist and producer hailing from the USA. Listening to her chill electropop vibe, it’s hard to believe that just six months ago you would have found her in Nashville writing primarily country songs for anyone but herself. We’ve previously featured Seersha’s work before and now, Mark managed to catch up with this talented artist about her new track, current projects and future.
Tell us a little bit about yourself. What’s the story behind Seersha and how would you describe your sound?
I feel like Seersha is the culmination of the forks in the road of my life thus far. In the past, I’ve been the type of person who does what they think they “should” do, until these pivotal moments when I hit the wall and wake up. One of those moments was leaving the corporate world 3 years ago. Another was leaving Nashville, ruling out “corporate” songwriting and stepping back from the acoustic project I had at the time to go back to square one and define myself as an artist. In conversation I tell people my sound is chill electropop or indietronica–it’s not in-your-face pop, there are electronica elements in the synths, drum sounds, forward vocals, with an overall indie feel. I want to strive for a sound that doesn’t make people go, “Oh, that sounds just like ____.”
What motivates you and inspires your music, aesthetic and vibe?
I wanted Seersha to be the coolest, baddest version of me LOL a little bit darker and freer yet enigmatic. I think that vision informs the music, too. I’m definitely drawing from ATL with the signature snapback and with a lot of the percussion sounds and beats in my tracks. With the art for the singles, which is by my husband actually, I wanted a retro-future vibe. The Wasteland art is inspired by an old amusement park sign, and Paper by a bank sign from the 50s, both with a kind of uncanny, futuristic overlay. My primary motivation comes from hoping that by being honest in my music, about what I feel and what I hear, someone might connect with the songs in a real meaningful way. And I think continuing to realize who I want to become as an artist, and not who others want or expect me to become, is a motivator as well.
Could you tell us something about the story behind your latest release, Paper?
I love how you phrased this because it is important to me to not reveal too much about my interpretation of my songs — but I can tell you something. I will say that I really like the idea of taking a children’s rhyme/song and interpreting it in a different way (“now I lay me down to sleep…”). And the other thing I will say, and I hope you can tell when you see the video in a couple weeks, is that Pink Floyd’s “Money” was an inspiration.
What is your creative process when it comes to making music? Do you work with others for example? Do you work on music and lyrics simultaneously?
For this EP, I did the initial production and writing solo, and I think anything that just says “Seersha” on it going forward will be written solely by me. I love co-writing, but having full control over this project is really important to me. That being said, B.E.N did an amazing job with vocal production on the record and pushed me in the studio to cut vocals that I would not have tried independently. One example of that is the deep, low octave vocals on the Paper bridge. And I gave him free reign on his bass parts because I really trust his instincts — not to mention he’s crazy talented. I work in Ableton and typically will create a few synth and drum loops and then start messing around with arranging the track. A lot of times I will have lyrics and maybe a melody for a verse or a chorus when I start but not always.
Though you’re now based in Atlanta, you spent some time in Nashville which is mainly known for being the home of the country music business. Your style is very different to country, but do you think it and Nashville have had any influence on you musically?
Absolutely. I was primarily writing country while I was there and that is a great way to learn about song structure, phrasing, word choice, titling songs… I find mainstream country music very accessible, I think that’s part of its success, and while I didn’t compromise and I didn’t want a very “commercial” sound with this project, I did want it to be accessible to the listener. And of course being around country music for that time in Nashville was a big part of the process for me defining what my sound is as an artist, which is decidedly not country. Nothing against it, but like you said, it’s not Seersha.
What’s next for Seersha? Gigs, new releases, other projects?
I’m dropping another single next month and the Seersha EP comes out in May. I’ve got some friends in ATL working on remixes, so stay on the lookout for those. If everything goes according to plan, I’ll be back in the studio late April–my goal is to put out another EP before the end of 2017. And B.E.N and I are working on a joint project right now called Cobra Juice. I don’t want to say too much about it but it’s pretty wild and I’m really excited about it.