Swedish singer and all round musical genius Frida Sundemo captured our hearts once again with her new track It’s OK. It has a sweeping ballad-style quality to it, with her trademarked sweet and vulnerable vocal style, lush strings and brooding synths. Simultaneously majestic and heart-tugging, it certainly gets the pulse racing. Check it out.
With its repeated refrain of ‘this is how life strikes, this is what it feels like, to be alive’ the song creates a sensation of downbeat warmth, like being hugged by a lover in the pouring rain. It’s OK is available to stream on Spotify. Check out her Facebook page or her label Cosmos Music for more information.