Bloom Twins are identical twins Sonia and Anna Kuprienko, who are originally from the Ukraine but are now based in London. Their brand of dramatic, downtempo-infused synth-pop has seen them gain increasing recognition, with them recently playing Budokan in Japan. They’re not averse to tacking serious subjects in their music, as the lyrics and Serge Vane directed video for their new track Talk To Me attests.
The song opens, in almost plaintive tones, perfectly in tune with the earnest nature of the lyrics, before the song bursts in to life, the track building and receding in sync with the emotional turmoil and intensity of the content. The duo successfully convey the need for those that are feeling alone and vulnerable to reach out to those that love them.
Talking about the track, and the motivation behind it, the band said: “Suicide is the biggest killer of young people in the UK and less than 30% of mental health research is focused on young people, despite 75% of mental illness starting before the age of 18. Music holds a special place for many, listening to our favourite songs provides an escape and allows us to make sense of feelings that often aren’t articulated in daily conversations. Music has a power to change the conversation on mental health.”
The band has teamed up with mental health charities SANE, Samaritans, and Crisis Text Line, with the new video marking the start of the Bloom Twins’ own self-made social media campaign: encouraging those that have struggled / still suffer with mental illness to use the hashtag #TalkToMe in solidarity and encourage them to speak and start sharing what they are feeling and going through.