Berlin-based Danish singer, songwriter and producer Asbjørn says he wants to tear down and rebuild society’s expectations of what a male pop star should be, and 2018 is the year he’s going to do it. Refining the more urban sounds of BOY PWR and Scandinavian Love, he’s come up with something distinct with new song Nothing 2 Lose. Check out the positive and empowering video for the track below!
It’s a real contradiction of a song – its core strength comes from the way the lyrics seem to play the traditional male role in a love song. It’s as if he’s subverting the nature of love itself by presenting it as a sense of euphoric loss, with the male almost the supplicant to the unnamed other. The arrangement is a glorious cavalcade through the cream of Nordic pop styles, addictive on their own but when combined with Asbjørn’s vulnerable yet sensual vocals the track becomes pop heaven.
Asbjørn says about Nothing 2 Lose: “The track was written during the craziest summer of my life. Three intense months that felt like a single, incredible festival. Including wild parties, bad hangovers and all the highs and lows that are just part of it when you’re in love. There was nothing else around us but him and me. Together, we enjoyed the endless summer nights in Berlin and felt endlessly free. The lines have something timeless; this song is the soundtrack to an unforgettable life that I’ll never forget “
Nothing 2 Lose is out now via Virgin/Universal Records, you listen to it on Spotify and there’s more information on how to stream and download the track here.